17 Apr 2008

Air Malta and The Malta Experience, the islands� most popular heritage attraction, have successfully concluded an alliance agreement paving the way for closer relations and seeking effective synergies of mutual interest.� Both organisations shall endorse each other�s brands through various marketing initiatives aimed at providing increased customer value, stretching across e-marketing communication, visual exposure and sales promotion events. Speaking after the signing of the agreement Brian Bartolo, Air Malta�s General Manager Marketing & Product said, �Over the years The Malta Experience has established itself as one of the prime audiovisual shows on the islands�. We believe that this agreement paves the way for better synergies between both organisations through which we can offer interesting new products to our mutual clients.�� Mr. Martin Mercieca, Director of The Malta Experience said, �We are very happy to have extended and improved our association with Air Malta. The Maltese airline is the main contributor to Malta�s tourism industry carrying over 2 million passengers every year. The collaboration aims to strengthen our marketing efforts in promoting the audio visual show to a wider public.

The Malta Experience is a subsidiary of the M. Demajo Group, ranked among Malta�s foremost privately owned businesses. The Group has developed diversified interests in: Consumer Products; ICT; Hospitality; Printing; Oil, Energy & Infrastructure and Manufacturing sectors.

The signing of the agreement took place recently at the Air Malta Head Office.

Seen in the photograph (from left): Mr. Brian Bartolo (General Manager Marketing & Product � Air Malta) and Mr. Martin Mercieca (Director � The Malta Experience)