20 Aug 2009

M. Demajo Toyshops Ltd, a subsidiary of the M. Demajo Group, launches its first franchise outlet, at the Dukes Shopping Complex, in Gozo. The company that has been in operation for over 30 years, has built a household name in the field of toys and games. Pedigree Toyshops,  is synonymous with quality toys and games, especially those of a more educational nature. Partnership with international agencies to bring some of the more classic names to Malta such as Scalextric and Galt educational toys, which many of us grew up with and today still retain their charm, with children and adults alike. The company’s expertise has been in the development of a chain of shops, all strategically located in popular shopping complexes, thereby favouring the idea that Pedigree Toyshops is easily accessible for your family needs. Priding themselves on an extensive selection of the latest fads and trends, that gain popularity through the media, hence become highly in demand. Pedigree Toyshops also prides itself on quality and innovation. It has been a strategic intention of this company to purchase quality products made by reliable suppliers that meet all pre-set standards ad criteria. Our children’s safety is paramount.

Over the past years, a strong branding emphasis was placed on the company, and today Pedigree Toyshops, all meet a certain aesthetical standard in the way they look and the atmosphere they invoke. With its strap line “Enter our World” and signature colors and furnishings, Pedigree Toyshops is eye catchy and fun, drawing in a long established clientele, through its varying generations, as well as new customers and new parents. Today Pedigree Toyshops is currently present in Baystreet Shopping Complex St Georges Bay, Mainstreet Shopping Complex Paola and Valletta Waterfront. Our newly launched Pedigree Kids is today available at The Plaza Shopping Complex in Sliema, which also features a new international franchise Premaman, specializing in maternity wear, kids clothes and accessories.

The opening of the first franchise Pedigree Toyshop, is an important milestone for the Group, to enjoy the fruit of its long years of investment. The Pedigree Toyshops brand, has built a brand equity in Malta, and today is looking for partners to expand the brand, through their own capacity and management. Interested parties may contact M. Demajo Toyshops Ltd on tel 2552 2627 or email: info@pedigreetoyshops.com for a full review on the conditions and benefits of such collaboration. The M. Demajo Toyshops Ltd management augurs success to the new management of Pedigree Toyshops in Gozo. For more information, please visit www.pedigreetoyshops.com